15 Oct Building your personal brand: a recruiter’s unique perspective
Today, almost every individual has a personal brand.
Your industry reputation, the impression you make on people, skills, experience and your digital footprint now have a significant impact on your suitability to a potential employer.
As specialists in recruitment, our team actively assess the personal brand of every candidate that walks through our doors—and we have a unique vantage point. We have touch-points across many industries and meeting numerous people daily, so we’ve become quite adept at understanding an individual’s brand (ergo, values) and identifying whether these align with a potential employer. Finding the right fit for our clients is absolutely key.
Regardless of your age or position, the business or industry you are working in and the stage of your career, it’s important to take your role as marketer of your company (i.e. you) seriously.
What is personal branding?
Is it the way you dress at work each day? How you speak? Your skills? Or the way you’ve presented your LinkedIn profile (or whether you have a profile at all)?
The answer to all of these questions: yes.
Your personal brand is how you promote yourself and the way you differentiate yourself from other people. It’s the way you tell your story, the words you speak, your attitudes and values, the impression people gain from your online presence, in addition to your unique skills and experience.
So why is your personal brand so important?
Did you know that when you apply for a role, most of the time the recruiter will type your name into Google to check your online reputation and digital footprint? Try doing this yourself to see what information is displayed. Are there photos or other information that doesn’t do you justice as a job seeker?
Remember, the information you see is also visible to a potential employer.
In our experience, candidates can and have been declined positions due to their Facebook profiles alone.
Five key techniques to build your personal brand
Your personal brand needs to encompass all the places where your potential employer could encounter you and the secret to a good personal brand is consistency.
So, try these top five tips to refine and improve your personal brand.
1. Find a way to differentiate yourself.
Firstly, think about how you want to be known and how you can differentiate yourself from other competing candidates. The way you position yourself should take into consideration your career aspirations, how you present yourself, how you interact with others and the activities you participate in outside of the job.
2. Review your online presence.
Does it reflect well or poorly on your brand? Most importantly, consider making changes to your Facebook profile or making it private so potential job searchers can’t look at your history and extracurricular activities. And if you are mentioned negatively somewhere, see if you can have that information removed or work to override it with positive content.
3. Make LinkedIn a big part of your game plan.
Refine your LinkedIn profile so it truly reflects your aspirations and achievements. Add examples of work and outcomes to your profile and approach relevant people and past/present colleagues for a recommendation. Make sure you actively participate in your LinkedIn community by joining groups, posting and sharing articles. Share interesting news relevant to your industry and connect with people who could benefit your career. And your profile image must be professionally presented.
4. Attend relevant networking events.
Get your name and face out there by attending events where key contacts in your field meet. Add connections you make to LinkedIn. If you enjoyed the insights a speaker provided at an event, reach out and connect and provide positive feedback on LinkedIn.
5. Consider having coffee catch-ups with people you want to meet.
Another great way to build your brand and connections is through a tried-and-tested coffee catch-up. So you might block out half an hour every week or fortnight and reach out to someone through your work, professional network or even LinkedIn for a coffee. This tip can do wonders to expanding your professional network.
In short, each of us have the ability to create a distinct and unique personal brand. So stay true to yours and it will help strengthen your career.
And for more tips on landing the job of your dreams, reach out to our Recruitment Specialists or phone 02 4967 5236.