09 Jun For great talent, cast a wide net
If you’ve been experiencing challenges making a great hire, the problem could lie with your recruitment strategy. For great talent, cast a wide net.
The current market
Across the board, demand is outstripping supply and organisations holding out for dream local candidates have stiff competition.
Pools of exceptional talent that are (a) local, (b) available and (c) skilled (whether with hard or transferrable skills) are already small.
But they become even smaller when you factor in competition from local direct and indirect competitors as well as geographically distant organisations that have embraced remote or flexible work.
So, if you are unable to source a candidate who ticks all three boxes, it’s time for a different approach.
Why you should cast a wide net
When local, available, and skilled are not all on the table, it’s time to remove the least necessary requirement. In this case, locality.
If the position you are hiring for can be made entirely remote, you can effectively pull a candidate from any location, including internationally. If the position instead requires some time in the office (whether weekly, monthly, or quarterly), your candidate pool can still be at a national level.
To quantify just how much your talent pool can be limited by location, let’s look at some examples.
Take a Software Engineer.
It’s currently estimated that there are 30,600 workers in Australia in this pool, both available, employed, or underemployed. If you limit the location to just NSW, this pool shrinks to 12,760. It drops even further if you exclude metropolitan markets.
We can see the same thing happening for the positions below:
- Advertising Manager: 1,800 in Australia, 927 in NSW.
- Copywriter: 2,000 in Australia, 828 in NSW.
- Financial Investment Manager: 7,100 in Australia, 3,585 in NSW.
- ICT Account Manager: 4,200 in Australia, 1,919 in NSW.
Again, keep in mind that these numbers are only indicative of all workers in the space, including those employed.
Positions with long-distance hiring success
Not all jobs are suitable for remote positions. Positions most suitable for remote work include those with elements of:
- Social media
- Language translation
- Customer Support
If you are interested in attracting candidates from outside of your locality, chat with a recruitment consultant to talk through the right strategy for your business.